It's all about the Navigation.

Most NPO's underestimate how much the "user experience" at their website can affect patronage, donations, and volunteering. The truth is, if users can’t navigate around a website easily, your promotion of these initiatives can be compromised. I've learned that paying special care to navigation is a critical part of any web design project.

Open up your existing website and ask yourself these questions:

• Are you attracting your desired audience to your website?

• How well does your website call people to action? What keeps visitors from taking the next step?

• Are you visitors navigating where you want them to? How do you know? What are you doing to make them navigate the way you want them to?

• How are your online applications tied-in with your "offline" applications? For example, how many contact lists do you have?

• How do they respond to certain applications or tasks they must conduct online? Are the needs of both the user and business fulfilled?

• What elements of your current website are helping you to maximize your website's exposure in the community?

If you're not coming up with good answers for any of the above questions, then we need to talk.

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