If you're like most NPO's, your human and financial resources are becoming increasingly challenged. If not, the inevitable recession ahead of us will make it so.
Now imagine using your website to help you leverage those resources to become more productive. Believe me, it can happen, but you need to follow a discipined approach that encompasses:
Graphic Design.
Graphics are, in my opinion, just as important as content. After all, if you can't entice a new visitor to stick around, what's the good of all that great content you created? I take great pride in the original graphics that I create for all of my website designs. Their are distinctive. They convey themes. They set the tone.
Strategy.
The ultimate success of a Web site is measured by whether or not it fulfills the expectations of your end users.
My NPO website design strategy is based on years of testing in my private sector work, where results where measured in how many people came to the table to make a deal.
For your organization, we need to identify short-term and long-term objectives, and then build a web strategy that helps us reach those objectives.
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